Blackpink’s Jisoo Becomes New Global Ambassador Of Luxury Brand “Dior”

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Congratulation Jisoo!

The french luxury brand Dior took instagram and announed that BLACKINK Jisoo is their new global ambassador for both fashion and beauty.

As part of the announcement, Dior said Jisoo was a key inspiration for designer Maria Grazia Chiuri’s autumn-winter collection, which is due to be shown online today.

European luxury brands are mostly selecting Asian stars for ambassador roles, with K-pop idols are growing popular with brands from Givenchy to Gucci.

With 37 million Instagram followers, as well as an existing role working with Dior Beauty, Dior is hoping the incredibly popular singer and actress Jisoo will be useful in amplifying its online fashion activities in an era in which brands are forced to compete fiercely for social media attention and traction for online fashion shows.


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