Congratulations to BLACKPINK’s Jennie on her new endorsement deal!
Former Miss A member Suzy is officially ending her days as Chum Churum‘s endorsement model and handing her baton to BLACKPINK’s Jennie.
For the past 4 years, Suzy used to promote the brand Chum Churum as their endorsement model. She brought an elegant and feminine charm to the Lotte Liquor brand but her contract with this brand got expire back in November. Now the company want to switch things up and therefore they had decided to choose Jennie as their next endorsement model.
There will be a new chapter for the soju brand with the alcohol content lowering from 16.9% to 16.5%. Its production began in January 2021 and will start to be sold in stores starting February. This is the first time in 14 months that the soju company has made alternations to their brand by lowering their soju alcohol content due to the increase of people drinking alone at home.
Jennie is known for her duality, having the incredible ability to give off both cute and sexy vibes and it will draw a different crowd than did Suzy. Fans are curious to see what she will bring to the iconic soju brand.