In a groundbreaking move, BLACKPINK's Lisa and Jennie have ventured into entrepreneurship by establishing their own solo labels, LLOUD and ODD ATELIER respectively.
Lisa, on February 8, unveiled her personal label, LLOUD, through a strategic teaser campaign on social media. The enigmatic posters, released on February 7, left fans speculating about Lisa's next move, with some anticipating a cosmetics brand launch. However, the mystery was dispelled as Lisa announced her label, expressing her excitement to showcase her vision in music and entertainment. LLOUD aims to transcend genres and connect generations through relentless innovation and authenticity, with Lisa as its sole artist for now.
Jennie, on the other hand, made waves with the establishment of ODD ATELIER in November last year. Co-founded with her mother, the label promises groundbreaking activities and fresh concepts for the industry. Jennie's entrepreneurial journey continued with the inauguration of ODD ATELIER's office, coincidentally located near the set of the popular dating variety show, Transit Love 3.
These ventures come amidst confirmation from YG Entertainment that BLACKPINK members operate without individual contracts, with collective activities managed by the agency. However, Lisa and Jennie's solo labels mark a significant step towards autonomy and creative freedom.
The BLACKPINK members' foray into entrepreneurship doesn't stop here. Jisoo is preparing to launch her own label in collaboration with her brother, while speculation swirls around Rosé's potential solo label.
With Lisa and Jennie leading the charge, BLACKPINK's members are setting the stage for a new era of innovation and creativity in the entertainment industry.