BLACKPINK's Jisoo Expands Brand Portfolio with BLISSOO

BLACKPINK's Jisoo expands brand BLISSOO with trademark filings across diverse industries, signaling future ventures beyond music.

By minal
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BLACKPINK's Jisoo joins Jennie and Lisa as CEOs, announcing her company BLISSOO, marking a significant milestone in her career.

BLACKPINK's Jisoo Expands Brand Portfolio with BLISSOO

BLACKPINK member Jisoo is making significant strides with her label BLISSOO, as revealed by recent trademark applications filed across thirteen diverse categories. The move suggests Jisoo's potential venture into various industries, from cosmetics to entertainment.


According to the Korean Intellectual Property Information Service (KIPRIS) website, Jisoo, under her real name Kim Ji Soo, filed trademark applications on February 22, 2024, covering a wide range of sectors. These include cosmetics, fashion, entertainment, telecommunications, and more.

Here are the categories lists:

Class 3: Cosmetics


Class 9: Photography, film, media – technical

Class 14: Jewelry, watches, precious metals

Class 16: Printing, packaging, stationery


Class 18: Leather, bags, luggage

Class 25: Clothing, footwear, hats

Class 26: Accessories (ribbons, decorative tapes, etc.)


Class 28: Entertainment, gaming devices, sporting goods

Class 35: Advertising, business management, and office management

Class 38: Telecommunications


Class 41: Education, training, entertainment, sports, and cultural activities

Class 43: Restaurants, Catering

Class 44: Medical, veterinary, agricultural, fishery, forestry

While the filings indicate ambitious plans for expansion, it's likely that detailed initiatives will unfold gradually as Jisoo navigates her path as a solo artist and entrepreneur. This move underscores Jisoo's determination to diversify her brand and explore new opportunities beyond the realm of music.


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