Initially when covid-19 hit us globally last year has affected in several ways talking about the entertainment industry the filmmakers started opting for the OTT release as many theatres were shut and recently from December’s last week several movies started releasing as it got healed but currently due to raising in the amounts of positive cases again so filmmakers are looking for OTT premiere again.
One of them is Akshay Kumar starrer film Bell Bottom, the film was the first to begin to shoot amid pandemics and also finished between that. Now the team is planning for an OTT release if wouldn’t this would’ve released on May 28 if the second wave of the pandemic wasn’t critical.
A source informed the entertainment leading daily, “Bellbottom will premiere on Disney+ Hotstar. The makers have agreed to the financials being offered. They feel it’s a practical decision since the theatres would not open anytime soon. The makers and Hotstar team are now deciding when to release this film.”
Earlier in January 2021, Bell Bottom was in talks with Amazon Prime for a direct-to-digital release. The source adds, “The producers then were toying with the idea of going on OTT directly, and also wanted to gauge the market price of the film. But as cinemas were allowed 100% occupancy in February and more and more producers announced the release dates of their films, Bellbottom makers decided to follow suit.”
The source further reveals, “Amazon Prime was still interested in buying the film. But it is being said that Disney+ Hotstar had a better offer and thus won the coveted deal.”
If this happens then it will be the second film of Akshay Kumar after Laxmii releasing on Disney+ Hotstar, a trade expert says, “It is possible that Disney+ Hotstar paid a bomb for Bellbottom. Akshay Kumar is a crowd-puller and Bellbottom looks like a slick thriller. It’s sure to generate a lot of craze upon its release.”
Bell Bottom is directed by Ranjit M Tewari and produced by Jackky Bhagnani also starring Lara Dutta, Vaani Kapoor, Huma Qureshi, and Adil Hussain.