As the beauty and skincare industry grows, brands catering to various concerns are thriving. Celebrities have also recognized the industry's potential and are actively engaging with it, leveraging their influence to connect with a wider audience seeking effective skincare solutions.
In 2022, Deepika Padukone introduced her skincare brand, 82°E. The brand offers clinically tested skincare products infused with natural ingredients and believe in “nourishing the mind, body and spirit with self-care”. reframe and easy.
In 2023, Bollywood actress Kareena Kapoor Khan formed a joint venture with Vineeta Singh and her husband, to launch a Korean skincare brand Quench Botanics in India.
On her 33rd birthday, Kriti Sanon launched her skincare brand called Hyphen. It stands out as one of the most affordable beauty brands available. The actor defines it as a “power-packed solution for every concern.”
Katrina Kaif turned her passion for makeup into a business. Her brand stands out in the Indian market for its wide range of makeup products catering to various Indian skin tones. In an interview with Forbes India, the actor expressed her vision for the brand, aiming for it to be more than just a makeup line but a supportive community for women, encapsulated by its tagline "It’s Kay to Be You."
In 2021, Priyanka Chopra launched Anomaly, a haircare brand initially sold only at Target stores in the US. By 2022, the products became accessible in India too. Anomaly prioritizes high-quality haircare using premium ingredients, focusing less on fancy packaging to ensure top-notch formulas.
In 2023, Nayanthara and her husband Vignesh Shivan introduced 9Skin, their skincare brand. Despite a limited range, it features products crafted with a special mix of natural ingredients supported by modern scientific research.
Founded in 2018 by Sunny Leone and her husband, this cosmetic brand is cruelty-free and PETA certified. It offers luxurious products at affordable prices, ensuring quality without breaking the bank.
Basic Skincare Routine Everyone Need To Follow
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