Fashion shows are known for their quirky styles and unique way of presentations. Surprising the crowd is their only motto. So to grab the attention, no matter how, Designers really work hard on their designs and more than that on its showcasing.
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But this time Milan Fashion Week has took it to some another level. Diesel using a mountain of condoms as background and models walking around those two lakh condom boxes on the runway wasn't expected at all to be seen on Wednesday.
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Keeping in mind the upcoming partnership with Durex, designer Krzysztof J Lukasik strategised to arrange a setup promoting safe sex.
Being a part of the campaign, Diesel also planning to give away three lakh condom boxes in stores, in April.
Talking about the theme, Diesel's Creative Director, Glenn Martens stated in his statement that, "At diesel we like to play and we are serious about it. Have fun, respect each other, be safe. There are four pillars of Diesel – denim, utility, pop and artisanal – and we push the experimentation with each other of them."