Kartik Aaryan and Kriti Sanon starrer comedy-action entertainer Shehzada hit the marquee yesterday and going by the trade predictions, the film has had a dismal opening day collection.
The makers postponed the release of the film by a week as Shah Rukh Khan’s Pathaan was wreaking havoc at the box office. But as a matter of fact, it did no good for the film.
Word going around in the trade circuits was that it wasn’t a wise move on the part of the makers and it only indicated that they did not have much confidence in their film.
Postponing the release to avoid competition or clash has been a common following in the film industry. Again another movie, Ayushmann Khurrana starrer Dream Girl-2 also pushed its release date to avoid a clash with Kartik Aaryan’s Satyaprem Ki Katha.
Nevertheless, it will still face a competition with Sidharth Malhotra’s Yodha.
Shahid Kapoor’s Jersey too saw multiple delays in its release and was pushed for multiple reasons, first due to the theatrical restrictions during pandemic and then to avoid clash with Yash’s KGF 2. The film tanked badly, irrespective.
Vijay Sethupathi and Katrina Kaif starrer Merry Christmas was initially slated for a Christmas 2022 release, but it was pushed for reasons, only best known to the makers.
No filmmaker would want to let go of the solo release advantage. At times, it could be over sheer goodwill with the fellow industry mates. We’ve seen many such cases in the past when SRK’s Raees was postponed to make way for Salman Khan’s Sultan, Akshay Kumar’s Once Upon a Time in Mumbaai Dobaara! changed plans for SRK’s Chennai Express, Akshay’s PadMan let go of its initial release date for Deepika Padukone’s Padmaavat, etc.