’In today’s day and age, consistency for an actor is everything!’ : says Bhumi Pednekar, whose brand equity has shot up by a huge 100 percent in less than a year

Young Bollywood star Bhumi Pednekar has become one of the most dependable actresses in the Hindi film industry. Not only do producers and directors want to cast her because of her ability to deliver powerful performances on screen but her films also get rave reviews and are more often hits at the box office. In a very quick time, Bhumi has become one of the most credible faces in India, which is why her brand equity has shot up by a huge 100 percent in less than a year!

From endorsing 3 brands in 2021, Bhumi is now the face of 7 brands including the likes of global cosmetic and women’s hygiene companies! Bhumi says, “I think what has worked for me is consistency of performance and the fact that my films have not only won me accolades for acting and but have also delivered good box office results. In today’s day and age, consistency for an actor is everything because people are only connecting to quality of work and films.”

She adds, “I think my unconventional choices have also stood out and become my brand identity. Today, I’m assuming that people naturally feel that if I'm a part of a project, it will be different, disruptive and high on content. I feel they know that I will do my best to deliver a performance that they will love.”

Bhumi further adds, “I have earned this badge by working very hard and I wear this with great pride because no one has given me anything. I have done this all on my own, through sheer hard work and belief in my abilities to deliver good performances in quality cinema. Hopefully, by doing so, I have also made a mark on the minds and hearts of audiences.”

Bhumi has a mighty slate of films that includes Anubhav Sinha’s Bheed, Ajay Bahl’s The Ladykiller, Shashank Khaitan’s Govinda Aala Re, Akshay Kumar starrer Raksha Bandhan, Sudhir Mishra’s Afwaa, Gauri Khan produced Bhakshak and a couple of more unannounced projects.