Bollywood has been a victim to the negative boycott trend and because of the dry spell of the box office it has been going out of control with people boycotting movies left and right. Everyday some new film gets into the trend. Laal Singh Chaddha and Rakshabandhan also became the victims of this boycott culture.
Arjun Kapoor finally had enough and spoke up against the culture, said the people are taking advantage of the trend because bollywood is letting things slide and being silent about it. He thinks bollywood made a mistake by thinking ‘our work will speak for ourselves’ and said he had enough and have tolerated alot and hence the people have made this a habit. He even made sure to make things clear that bollywood has to do something about this culture, because when films do good at the box office, ‘people like us not because of our surnames but because of the film.
Ekta Kapoor even spoke up against the culture and said, “It is so strange we are boycotting the very people who have given the best of business in the industry. All the Khans in the industry (Shah Rukh Khan, Salman Khan, Saif Ali Khan), and especially Aamir Khan are legends. We cannot boycott them. Aamir Khan can never be boycotted, the soft ambassador Aamir Khan can not be boycotted.”
Netizens have also targeted Shah Rukh Khan’s upcoming movie Pathaan, resurfacing an old statement from SRK where he was heard talking about the growing intolerance in India.
What do you think? Is the Boycott culture truly a trend that should continue?