![Recently, KGF's Rocky Bhai has denied endorsing an advertisement of a pan masala brand.](https://img-cdn.thepublive.com/fit-in/640x430/filters:format(webp)/popdiaries/media/post_banners/ABA9isEcyfACA2nuztHm.jpeg)
Recently, KGF's Rocky Bhai has denied endorsing an advertisement of a pan masala brand.
Exceed Agency, the agency managing the endorsement deals for Yash has confirmed that the actor refused a multi-crore endorsement deal for a pan masala and cardamom brand.
During a press meet, Arjun Banerjee, the head of the agency's talent management said, "I remember when we became a part of the team of Yash and Prashanth, we created an informal group for communication and it was named 'Storm is coming'.
![publive-image publive-image](https://img-cdn.thepublive.com/filters:format(webp)/popdiaries/media/post_attachments/zaeBaFTSERdLtK3vyD0j.jpeg)
That was the belief that he instilled in us at a time when no one knew when the filming of KGF 2 will complete and release to become a monstrous hit."
For the past few days, one and only Rocky Bhai has been discussed on social media and the big screen. In such a situation, this news has doubled Rocky Bhai’s popularity and given another chance for fans to celebrate.
Not only Yash from the South, but Pushpa star Allu Arjun also turned down the offer of pan masala worth crores of rupees for the sake of his fans.
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