aLL – THE PLUS SIZE STORE TO PRESENT ONCE AGAIN AT FDCI X LAKMÉ FASHION WEEK

aLL – THE PLUS SIZE STORE TO PRESENT ONCE AGAIN AT FDCI X LAKMÉ FASHION WEEK

Mumbai, 3rd March 2022:  Following its previous successful collaborations, aLL – The Plus Size Store is set to present an exclusive brand showcase at the upcoming edition of FDCI x Lakmé Fashion Week in New Delhi.

aLL is proud to be the only brand which creates an opportunity for regular plus size men and women to rule the runway. Through an audition process, plus size individuals will be chosen to walk the ramp for the brand show at FDCI X Lakmé Fashion Week.

The auditions will take place virtually on aLL The Plus Size store (@allplussize - IG), (@aLL - theplussizestore - FB) Lakmé Fashion Week (@Lakméfashionwk), (@LakméFashionWeek - FB) and FDCI (@fdciofficial - IG & FB) social media. Entries are open till 11th March. 16-20 winners will get to walk for the on-ground aLL Plus Size show at FDCI X Lakmé Fashion Week taking place from 23-27 March 2022.

Having curated ground-breaking fashion presentations over the years, aLL will present a brand-new showcase of uber stylish collections for plus size individuals with vibrant stories to tell. The Plus size show at FDCI x Lakmé Fashion Week, will present the platform’s vision that beauty, style, and fashion is for everyone and not limited by body type.

Rajeev Singh, Business Head, aLL – The Plus Size Store said, "aLL is the first fashion brand that celebrates beauty beyond size and since 2005, we have been dedicated to providing apparel and accessories for Plus size Men/Women. With our previous successful collaborations, we are thrilled to present an exclusive showcase at the FDCI x Lakmé Fashion Week. With the thought process of not compromising on fashion because of your size or fit, over the years, we have catered to a niche segment. This year we are presenting our vision of beauty, style and fashion through this platform."

Jaspreet Chandok, Head RISE Fashion and Lifestyle said, “FDCI X Lakmé Fashion Week continues to further its pursuit of making the platform a flag-bearer of inclusivity. We are delighted to partner for another path breaking edition with aLL- the plus size store. This association and showcase has received an overwhelming response in the past and we are hoping to create a similar experience for audiences yet again.” 

The aLL plus size ready to wear ramp to rack range aims to bring in the aspiration and belief that the style on stage can be worn easily every day and for all occasions. The wide canvas of prints, hues and contemporary trends of the new launch will get consumers looking forward to the warmer months, with a new fashion wardrobe and an attitude to accompany it!

Prior modelling experience is not necessary for auditions and all plus-sized women and men are invited for voluntary participation at the aLL Plus Size show at FDCI X Lakmé Fashion Week. 

GENERAL INFORMATION & ELIGIBILITY:

• Participants need to create a walk video for their submissions. 
• High resolution full length walk video: Duration 15 to 20 seconds 
• Participants need to upload their walk video on their respective Instagram handle tagging LFW, FDCI and aLL along with mentioning the #aLLplussizeauditions
• Criteria:
  • waist size 38 + for women and 44+ for men
  • age group to be between 22-35
• Walk videos to be reviewed by Team FDCI, Lakmé Fashion Week & aLL to select 16-20 winners who will walk the ramp for aLL Plus size show during FDCI X Lakmé Fashion Week March 2022

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For media queries, please contact.  

Rise Worldwide   Yasmin Ranijiwala  [email protected]

FDCI    Nitin Singla    [email protected]

Glad U Came  Maddie Amrutkar [email protected]

About aLL The Plus Size Store:  

Fashion is beyond boundaries and agnostic of gender and size. With this philosophy, aLL – the plus size store was conceptualized in 2005. aLL is a dedicated plus size fashion store which gives an opportunity to every plus size individual to flaunt themselves with confidence, without any inhibitions. aLL is a one stop destination for Plus size fashion in India as it endeavors to offer the latest trends with new cuts, styles, and silhouettes so that our customers always feel fashion forward. To ensure that we always serve fresh fashion, we launch a wide range of stylish collection - from classic styles to unconventional designs in casual wear, western & ethnic wear, evening & party wear, winter wear and many more!  

It is the largest Plus Size fashion retail brand in the country with a PAN India network of 81 Exclusive Brand Stores & serving 17,000+ pin codes through the online store - www.allonlinestore.in & mobile app. Our customers can shop from us anywhere, anytime, for any occasion! 

For further information, follow aLL – the plus size store on: 

Website - https://www.allonlinestore.in/

Instagram - @allplussize  

Facebook - https://www.facebook.com/alltheplussizestore 

About Fashion Design Council of India (FDCI):  

A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion.

FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take centre stage, in a country, who’s heritage is soaked in the flavours of indigenous crafts. For more information, please visit: www.fdci.org    

About Lakmé:  

Lakmé, is India’s no.1 colour cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and colour cosmetics in India since 1952 by launching numerous trends leading and high-performance products.

Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain. For Further Information log on to www.Lakméindia.com 

About Rise Worldwide:  

RISE Worldwide is India’s largest independent Sports, Lifestyle and Entertainment company. It’s portfolio includes Sports & Sponsorship Consulting, Fashion & Sustainability Platform Building, Athlete Talent Management, Licensing, Broadcast Production, Lifestyle and Entertainment with owned or managed key properties such as: Lakmé Fashion Week, India’s premier Fashion platform; Indian Super League, country’s premier football league; Tata Open Maharashtra, South Asia’s only ATP World Tour event; Jio Wonderland; The Voice of Fashion and SU.RE Sustainable Resolution. 

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