Keeping up with trends, Brihanmumbai Municipal Corporation, without wasting any time, took inspiration from one of the scenes of Deepika Padukone starter Gehraiyaan, to spread a message about waste disposal.
Deepika Padukone, Siddhant Chaturvedi and Ananya Panday’s highly anticipated film, Gehraiyaan, is creating a heavy buzz on social media ever since makers unveiled the trailer on Thursday. Keeping up with trends, Brihanmumbai Municipal Corporation (BMC), without wasting any time, took inspiration from one of the scenes to spread a message about waste disposal.
Taking to their Instagram handle, the civic body dropped a clip wherein Deepika is schooling Dhairya Karwa over not disposing of garbage properly. Sharing the clip, BMC captioned it as, “Understand the ‘Geheraiyaan’ of the situation and dispose of waste wisely. #BetterHalfOfMumbai #SwachhMumbai #SegregateWaste #WasteManagement”
As soon as they shared the post, Mumbaikars were quick to react, hailing their creativity. One of the users wrote, “I am in love with bmc insta page and your sense of humour.. From R/C war room” and another wrote, “@my_bmc your social media manager deserves a raise!”
The post also grabbed the eyeballs of Siddhant and Ananya, former wrote, “Ha ha!”, while the actress reshared at her Instagram story with a laughing sticker.
The film also stars Naseeruddin Shah and Rajat Kapur in pivotal roles. The film is produced by Karan Johar and will stream in Amazon Prime Video on February 11, 2022.