John Abraham to Deepika Padukone went dark. This is the strategy.
Wondering why John Abraham went dark all of the sudden? And this is not happening for the first time. We have seen celebrities and brands for a matter of fact going dark. But what is going dark and why are they doing it? Well, here’s your answer.
Theory Of Going Dark
Celebrities go all dark (even removing their social media display picture) when they are promoting their brand. It is a smart way to grab all the eyeballs at your brand’s promotion. What would be more attractive than deleting all the posts on which fans poured all their love? Creating a buzz in the market and suddenly posting something about your brand.
Which celebrities used this theory of going dark:
Last year Deepika Padukone gave a shock to her fans when she deleted all the posts and her display picture from her Instagram account as she was gearing to launch the 2.0 version of her brand.
Now recently John Abraham went all black. He has deleted his all the posts and DP from the account which lead to speculation as his account has been hacked but that is not the case.
Aamir Khan had quit social media for some days and then after a few days, he posted something about his film from his Aamir Khan Productions account.
Do you like this strategy of going dark.