Recently, Katrina Kaif was seen helming the ceremonial lamp lighting for Nykaa at the beauty e-commerce giant’s listing event at the NSE. Her association with the brand began two years ago when she turned entrepreneur with Nykaa by launching Kay Beauty, her flagship make-up line. Last year, Katrina also turned investor for Nykaa.
One of Bollywood’s biggest celebrities, Katrina was also the first actress to venture into the beauty space. She celebrated two years of Kay Beauty in October. And what a successful run it has been so far! Inspiring millions of women in the country, Katrina has led Kay Beauty to become India’s most loved beauty brand. Demonstrating strong values of leadership and entrepreneurship, Katrina’s Kay Beauty is an extension of her own brand.
A source reveals, “Katrina’s idea of beauty has always centred around self-expression. With Kay Beauty, she wants more women to celebrate their own unique individuality and embrace their authentic selves.”
True to her ideology of beauty, Katrina Kaif launched a cause-based campaign #ItsKayToBeYou, which took the internet by storm. With inclusivity at its core, the campaign saw participation from influencers like Nayanthara, Jannat Jubair, Kusha Kapila and Raja Kumari, amongst others. #ItsKayToBeYou elucidated body positivity and in a country obsessed with skin tone, unapologetically shattered glass ceilings by promoting dusky beauties and questioning gender labels.
With successful films, multiple brand endorsements and a makeup brand to her name, it’s safe to say that Katrina is a league of her own!