YouTube announced that the tally of dislikes on videos will no longer be visible to the viewers to protect creators from harassment and targeted attacks.
The dislike counter on your most disliked YouTube videos is soon to vanish, but the button will remain. YouTube announced the change in a blog post on Wednesday, which provided the extra background for why the dislike meter will be removed from all of its videos.
While the hate counter, which counts how many times people have disliked a YouTube video, has many advantages, app researchers noticed that many users tend to assault a single video in a review-bombing-like strategy. This degrades the video, not because of its content, but because people dislike the author, or for some other illogical reason. Fans of Call of Duty employed a similar strategy to propel the Call of Duty: Infinite Warfare trailer to the top of the “most disliked video” list in 2016 — but it was swiftly dethroned.
To reduce targeted dislike attacks & their impact on creators (esp on smaller creators), you’ll no longer see a public dislike *count* on YouTube starting today (the dislike button is staying).— TeamYouTube (@TeamYouTube) November 10, 2021
This comes after lots of research, testing & consideration → https://t.co/mJWDJSSRoG
Video streaming app experimented with removing the dislike number earlier this year, and the evidence it discovered led to the decision to remove the counter from all videos. Although users will be unable to judge the quality of a video at a glance, it appears to be more concerned with the emotional suffering and discouragement that large dislikes can create.
Users will be able to dislike videos in order to curate their recommendations, and content creators will be able to see how many dislikes their videos have received for research purposes. This modification has already begun to roll out, and it will gradually take over the entire site. Starting November 10, 2021, this latest dislike count update will be gradually sent out to users.