Diwali special advertisement of Cadbury is loved by all the viewers as it urges them to buy items from local stores.
Undoubtedly Cadbury is a famous brand but its ads are also known for their sympathetic marketing strategies. This time also there is no exception. Diwali special, Shah Rukh Khan starrer advertisement talks about the problems they faced during a pandemic.
The ad indicates Shah Rukh Khan as a brand ambassador of local businesses which were affected by the pandemic.
The advertisement starts with bytes of local retailers talking about what difficulties they faced during a pandemic. Later the voice over heard, "This Diwali, we helped hundreds of small businesses by making India's biggest brand ambassador, their brand ambassador".
In the continue shot, Shah Rukh Khan is seen calling out names of some local shops and advising people to buy things from them. The ad also states that the local store names which SRK took in the ad were created using techniques learning to mimic SRK's face and voice.
The video later stays, "We gave the public the power to create their version of 'Not Just A Cadbury ad'.
The ad is getting a great response from the viewers as it speaks for local businesses and the connectivity of the ad is on a high level.