Co-CEO and chief content officer of Netflix Ted Sarandos revealed that Squid Game could become the most popular show of all time. He attended Code Conference held in Beverly Hills, California, and stated that “Nine days have passed since the release and Squid Game is likely to be the most successful non-English speaking drama released on Netflix so far.”
The Korean content found in this drama has taken over the global cultural market as well. The games and clothes that appeared in the series is been selling out so fast on online sites. Co-CEO Reed Hastings also gained a lot of attention online after posting a photo of him wearing the green sweatsuit set that the cast wore in Squid Game.
U.S. media outlet Variety also praised the show by stating, "Squid Game’ is a show that can simultaneously express the unique vibe of Korea and the universal emotions of people around the world."