On September 15, the Seoul Government posted that the 2022 S/S Seoul Fashion Week will be held from October 7 to 15th online; historical sites of Seoul will turn into a runway. K-pop star Kai of EXO, the global ambassador of 2022 Seoul Fashion Week. KAI once again, proving he’s an untouchable Fashion Icon, from being the Gucci Global Ambassador, being the humane form of a luxury brand, now, KAI has stepped up the game on being the representative of the runway as the Global Ambassador for the 2022 S/S Seoul Fashion Week.
Seoul Fashion Week released the promotional video for their Global Ambassador KAI on September 24 on YouTube and Instagram with four versions. In the videos, KAI elegantly walks around the iconic Dongdaemun Design Plaza as he opens the introduction of Seoul Fashion to the world.