Alia Bhatt is recently seen in her 'Kanyadaan' ad wherein she is resembling like a bride and questions the traditional practice of 'Kanyadaan'.
On which Kangana Ranaut tagged Alia and has reacted by sharing a post on Instagram “Humble request to all brands ….. don’t use religion, minority, majority politics to sell things …. Stop manipulating naive consumer with shrewd divisive concepts and advertising… #mohey @aliaabhatt @moheyfashion @stylebyami.”
Kangana wrote a lengthy note on it her words were “We often see a Martyr's father on television when they loose a son on the border they roar don't worry I have one more son, uska bhi daan main iss dharti Maa ko dunga… Kanyadaan ho ya putradaan (I will give him away for the protection of Mother Earth. Be it giving away one's daughter or son)… The way a society looks at the concept of (lack of equivalent word in English or Urdu using) renunciation shows it's core value system… When they start to look down upon the very idea of daan (charity/donation)… Then you know it is time for reestablishment of Ram Rajya…. The king who renounced everything he ever loved only to live the life of a Tapasvi (monk) Please stop mocking Hindus and their rituals…. Dharti (Earth) and woman both are mothers in scriptures they are worshipped as goddesses of fertility…. Nothing wrong in seeing them as precious and very source of existence (shakti)."Kangana said.
The ad features Alia Bhatt wherein she is seen sitting at the mandap where the marriage is being performed with her husband to be and she tells the audience how much her family loves her but the end of the day she is always reminded that she has to go day to her Husband's house to which she questions“Am I a thing to be donated? Why only kanyadaan," This concept was appreciated by some of the fans but some objected it on social media. The Director of the ad is Abhishek Varman who directed Alia in the films Two states and Kalank.
This is not the first time Kangana has targeted Alia Bhatt it has happened many a times. She has often criticized Alia Bhatt in her acting skills and states that Alia is a part of Nepotism happening in the industry. In an interview with Pinkvilla last year Kangana told Alia to 'have a voice of her own 'rather than being Karan Johar's 'puppet'.
Recently Kangana Ranaut's Thalaivii movie released. Javed Akhtar and Kangana Ranaut is fighting a battle with each other.While Alia Bhatt is busy with Rocky aur Rani ki Prem Kahani and release of Gangubai Kathiawadi.