When Hrithik Roshan’s character Arjun Saluja mouthed the ‘Not Funny’ dialogue from his cult film ‘Zindagi Na Milegi Dobara’ audiences identified with the sentiment –A decade later, the film and Hrithik’s popular dialogue from it continues to spark social media conversations; also speaking volumes for the actor’s superstardom and massive fandom.
Post the celebration of ZNMD completing 10 years recently, the iconic film image with Hrithik Roshan fast became a meme template that broke the internet with netizens connecting to Hrithik’s character and his frustration in the moment – They identified with it at a personal level making it much more than a funny meme. “Not Funny” with several image templates trended for over 24 hours and led to exciting digital chatter that pertained to various walks of life and situations.
Incredibly, the chatter even travelled across different platforms including Instagram, Twitter, Facebook and Reddit with some insanely fun yet riveting conversations that took place for over two days.
In fact such was the furor and social media engagement with Hrithik’s meme template that even some of the biggest brands and marketers incorporated it into their digital communication.
Observes a trade source, “The fact that people are still talking about a dialogue and a scene from a film that released over a decade ago is testimony to Hrithik Roshan’s superstardom and the impact he continues to make in current times. While we live in the age of memes, this one transcended borders, related to various sentiments, resonated with different people and situations in their life and leave it to a fine actor like Hrithik Roshan to make that happen.”
Let’s take a look at a few of them below..