After giving the industry, two very-iconic, inimitable road-trip films in Dil Chahta Hai and Zindagi Na Milegi Dobara, Excel Entertainment once again brings to the fore a girls road-trip film titled ‘Jee Le Zaraa’. The announcement has not only made the fans and audiences rave with excitement but has proved to have a powerful impact on brands.
Brands that are present on digital platforms tend to pick topics that have high virality and vitality, the announcement of this Priyanka Chopra Jonas, Katrina Kaif and Alia Bhatt starrer had every brand put out their versions of Excel Entertainment’s next film.
Right from striking an expectation vs reality, to travel planner ads, to Parle-G Le Zaraa we have seen it all soon after the announcement. The motion poster’s have been exchanged among girl-friends to plan their next trip, for travel fiends to have a list of destinations added to their bucket list – that is the massive impact the banner of Excel Entertainment has when it comes to having ‘travel’ as a film subject.
While these versions are so amazing, we certainly cannot wait for the glimpses, songs, trailer and teaser of the film ‘Jee Le Zaraa’ to unravel as time passes and this masterpiece to finally release.
It’s almost like the fans got what they demanded, another very iconic road-trip chronicle.
In collaboration with Tiger Baby, starring Priyanka Chopra Jonas, Katrina Kaif and Alia Bhatt in the lead. This one definitely has proven to be the biggest announcement of 2021, written by Zoya Akhtar, Farhan Akhtar and Reema Kagti; produced by Reema Kagti, Zoya Akhtar, Ritesh Sidhwani & Farhan Akhtar. What makes this even more special is that the film will be directed by Farhan Akhtar and will be releasing in 2023. So, fasten your seat-belts, it’s about time the girls took the car out!