The yeehaw renaissance is back into trend thanks to Beyoncé’s recent Ivy Park collection, Ivy Park Rodeo. In the latest issue shot, Queen Bey sports a fitted denim jumpsuit and finishes it with a dark denim jacket and, yes a cowgirl hat. Because what’s a rodeo without a cowgirl hat?
The Instagram account for the singer’s athleisure fashion line posted the snapshot on Aug. 9. The Black is King singer is spotted sitting on top of a horse saddle against the background of a western desert. The Ivy Park Rodeo collection, an alliance with Adidas, will be released on August 19.
To check out the post: https://www.instagram.com/p/CSX09JqFELe/?utm_source=ig_web_copy_link
Beyoncé first declared the new collection with a short presentation before the weekend on her Instagram account. Showing cowboys, cowgirls, and horses abound, the rodeo-themed visual ad starred a stream of celebrity cameos, comprising actor Glynn Turman, model Paloma Elsesser, Swedish singer Snoh Aalegra, and country singer Orville Peck.
The singer also features in the campaign visual and sports several western outfits that displayed her Texan roots, involving revealing chaps, a pink and brown sports bra and leggings set with cow prints, and a denim mini dress.
To check out the post: https://www.instagram.com/tv/CSPYAlqHGZL/?utm_source=ig_web_copy_link
For the Rodeo exhibition, the celebrity endeavoured to spotlight game-changing sketches in the industry. Ivy Park’s official account has been posting particular posts of each celebrity cameo and giving inspirational background information on the pictures.
For Glynn, an Emmy-winning actor who has featured in The Wire, A Different World, Ma Rainey’s Black Bottom, and more, Ivy Park pointed up the actor’s summer camp for inner-city and at-risk youth, Camp Gid D Up, and burst about the “accomplished horseman and rodeo champion off-screen.”
To check out the post: https://www.instagram.com/p/CSF7JF9r-om/?utm_source=ig_web_copy_link
For Orville, a sincerely gay country celebrity, Ivy Park emphasized the singer’s “triumphant songwriting skills and intentional craftsmanship,” his “unique personal style,” and his responsibility to activism.
To check out the post: https://www.instagram.com/p/CSUOT_9tUA3/?utm_source=ig_web_copy_link
Beyoncé has long made an effort to improve the marginalized and ingrain activism into her body of work, containing giving a Black Panther-inspired Super Bowl performance in 2016 along with leads Coldplay and Bruno Mars and exhibiting post-Hurricane Katrina visuals in her “Formation” music video. The celebrity has also talked greatly in support of the Black Lives Matter movement.