Except for horror flick Tumbbad, Kajol starrer Helicopter Ela, Govinda and Varun Sharma starrer FryDay, and Bhatt’s produced Jalebi failed to make any impact at the box office on their first week.
Kajol starrer Helicopter Eela opened to average reviews while it had the best opening among the four film with an occupancy of just 5-10% in the morning shows and opened to just 75 lakhs. There was a slight growth on Saturday with 1.10 lakhs. Sunday was on the lower side with Rs 1.25 crores while Monday held to a decent numbers as compared to Friday with Rs 40 lakhs. The collections dropped on Tuesday with Rs 35 lakhs while Wednesday further dropped to Rs 30 lakhs. The drop was stable on Thursday due to dusshera holiday in few parts of India collecting Rs 20 lakhs (as per early trade estimates) bringing the total collections to Rs 4.35 crores. Helicopter Eela is estimated to be made on a budget of Rs 20 Crores all inclusive of prints and advertising cost which is difficult to cross.
The chemistry between Govinda and Varun Sharma has been appreciated but that is not helping the film to earn. FryDay collected to Rs 30 lakhs on first day while the second day collections stood at Rs 35 lakhs. The collections on Sunday was dismal with Rs 55 lakhs and Monday was bad with Rs 20 lakhs while Tuesday was even worst with 15 lakhs. There was no respite on Wednesday where the film collected a mere Rs 10 lakhs while Thursday was stable with Rs 10 lakhs bringing the total collections to Rs 1.75 crores.
The horror flick Tumbbad received the best reviews among the four films and even showed the best stability. Tumbbad opened with just Rs 65 lakhs but gained well on day 2 with a solid Rs 1.15 crores. The collections grew further on Sunday with mind-blowing figure Rs 1.45 crores. The collections remained stable with Rs 70 lakhs on Monday while there was hardly any drop on Tuesday with Rs 72 lakhs. There was hardly any drop on Wednesday with Rs 72 lakhs while Thursday was superb with Rs 80 lakhs bringing the overall collections to Rs 6.19 crores. Tumbbad is estimated to be made on a budget of Rs 5 Crores all inclusive of prints and advertising cost
Produced under Mahesh Bhatt and Vishesh Films, Jalebi is a romantic drama starring Rhea Chakrabarty and Varun Mitra. While the trailer was eye-catching but reviews are average. Jalebi opened to around Rs 30 lakhs and grew to Rs 50 lakhs on Saturday while Sunday was poor with Rs 60. The collections on Monday dipped to Rs 25 lakhs while Tuesday was bad with Rs 20 lakhs. The collections on Wednesday was Rs 20 lakhs while Thursday was fine with Rs 15 lakhs bringing the overall collections to a mere Rs 2.20 crores.