The biggest clash of the season has started between “Ae Dil Hai Mushkil” and “Shivaay”. As per early trade estimates, it seem Karan Johar’s “Ae Dil Hai Mushkil” has taken lead over Ajay Devgan’s “Shivaay” in the morning shows across India.
“Ae Dil Hai Mushkil” starring Ranbir Kapoor, Aishwarya Rai Bachchan, Anushka Sharma and Fawad Khan, opened to occupancy of around 35-50% in the morning show which is a great news for Dharma production considering it is the pre-Diwali release which is always low for the films at the box office. In few places, the romantic drama has even managed to cross 50% in certain multiplexes.
“Shivaay”, on the other hand, has opened to around 25% occupancy which is till fine but the business needs to escalate in the evening and night shows considering the gigantic budget (around Rs 105 crores). The action film mainly performed in the single screens and tier-2 and tier-3 cities but was low in the urban centers.
We will get to know the final numbers by tomorrow morning. Watch this space for more updates.
- Ketan Gupta