Actor Cillian Murphy Calls for Overhaul of Hollywood Press Tours

Cillian Murphy, the renowned actor known for his captivating performances in various films, including the upcoming 'Oppenheimer,' has spoken out against the traditional Hollywood film press tours. In an interview with GQ for their March 2024 issue, Murphy criticised the existing model as "broken," expressing his belief that it fails to engage both the audience and the actors themselves.

Nominated for Best Actor at the forthcoming Oscars for his role in Christopher Nolan's 'Oppenheimer,' Murphy highlighted the monotony of the current press tour system. He stated, "The model is—everybody is so bored," indicating a need for innovation in promotional activities.

Murphy pointed to the recent SAG-AFTRA strike, which temporarily halted press tours, as a positive development. This pause allowed films like 'Oppenheimer' and 'Barbie' to flourish at the box office without the usual promotional blitz.

Drawing from his experience with 'Peaky Blinders,' Murphy noted the show's initial success without extensive advertising. He echoed Joanne Woodward's perspective on acting, suggesting a shift towards discussions about the craft and artistry rather than personal details.

Expressing discomfort with questions like "Tell me about yourself," Murphy emphasised a preference for conversations centred around work and art. He debunked misconceptions about being a difficult interviewee, asserting his enjoyment in discussing his work and artistic pursuits.

Furthermore, Murphy disclosed his reluctance to watch his own films, particularly those not well-received. Despite reservations about certain projects, such as the 2005 thriller 'Red Eye,' he acknowledged its merits as a good B movie.

Overall, Murphy's insights underscore the necessity for a reimagined approach to film promotion in Hollywood, one that prioritises meaningful discussions about the craft and artistry of acting over mundane press tour routines.