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Aditya Chopra the Director of Yash Raj Films needs no introduction in the film Industry. His popular movies in the film Industry are Dilwale Dulhania Le Jayenge, Mohabbatein, Rab Ne Bana Di Jodi, and Befikre and many more to come along the way.
The Pandemic has drastically hit everyone whether it be a common man or Celebrities. On the contrary all the movies have recently released on the OTT platforms or on Amazon prime. There was a risk in releasing the movies in the cinema houses as they were shut due to pandemic crisis which in return affected the TRP and the viewers. The response too was eventually less than before.
As many other celebrities like Salman Khan, Ajay Devgn and Akshay Kumar had opted for a direct to digital premiere in the ongoing pandemic crisis. but Aditya Chopra sidelined himself in doing so. However he has held the release of films like Bunty Aur Babli 2, Shamshera, Prithviraj, Jayeshbhai Jordaar for over 18 months and is still continuing to do so.
"After the second wave of the pandemic,with no clarity on reopening cinema halls in Maharashtra, Amazon Prime made a lucrative offer to Chopra to acquire the entire slate of four films for a humongous sum of over Rs. 400 crores. However, without even giving it a thought, the response from Adi was a firm no. The amount quoted by the OTT players would have ensured tons of profit for Adi in a fraction of a second," one of the sources said.
“They understood that Adi is in no mood to sell the big-ticket magnum opus like 'Prithviraj' and 'Shamshera'. Hence, they made a counteroffer of buying relatively small films like 'Bunty Aur Babli 2' and 'Jayeshbhai Jordaar'. But all that they heard from Adi was a no. All YRF films are meant for cinema halls and an announcement on the release dates is on cards any day now,” the source added.
Aditya Chopra's film is expected to have a theatrical release and he is desperately waiting for it. It will only happen Once the cinemas will reopen in Maharashtra.