Shah Rukh Khan surely knows how to keep his fan on his toes. The final schedule of Anand L Rai directed Zero is about to get over and the makers are already planning for a unique way to promote the film
Just few days back, we heard that climax of the Shah Rukh Khan, Anushka Sharma and Katrina Kaif starrer was being shot at three different locations at Film city in Mumbai. Now, we hear that Shah Rukh Khan and Aanand L Rai are already planning to promote the film in a very special way to ensure that Zero will be the biggest and best films of this year. We also know that Shah Rukh Khan spends tons of energy for promoting his films. For Chennai Express and Raees, Shah Rukh Khan promoted the film by travelling in train to different cities.
Shah Rukh Khan will be going global to promote the film Zero. As per close source, the plans to market the film will not be restricted to city tours in India but will scale up to the popular cities worldwide, owing to the facts that Shah Rukh Khan is a popular star at the International level. The promotion and marketing is at the nascent stage and will mature once the release of the film closes by.
Zero has been in news ever since its announcement and with the teaser of Salman Khan-Shah Rukh Khan released during EID this year, the curiosity to watch the comedy-drama has just doubled. Zero will also be a special film as it will have the last appearance of legendary actress Sridevi on silver screen, after she died in February.
Zero is being directed by Anand L Rai, who earlier made some heart-warming entertainment like Tanu Weds Manu, Raanjhanaa and Tanu Weds Manu Returns, is jointly produced by Colour Yellow Productions and Red Chillies Entertainment. Shah Rukh Khan will be playing the double role in Zero – a dwarf and a normal guy.
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