Ittefaq Marks the Successful return of the thriller genre
Ittefaq has pleased fans of the whodunit genre. The thriller genre got a fantastic response . The movie managed to keep the audiences glued to their seats with the twist and turns in the movie. The film starring Sidharth Malhotra, Sonakshi Sinha, and Akshaye Khanna have hit the right notes with the audiences as well as the critics.
Ittefaq is co-produced by Red Chillies Entertainment, BR Studios, and Dharma Productions. Besides the fact that actors’ performances were appreciated, word-of-mouth publicity also worked in the film’s favour. The makers decided to not take the extensive promotions route, which helped maintain the mystery around the content.
The movie, which has been produced at a reasonable cost (under Rs 17 crore), had a controlled release across 1,100 screens in India. Gaurav Verma, Chief Revenue Officer – Red Chillies Entertainment, says, “We are happy with the response Ittefaq has received. The word-of-mouth is positive and the collection growth trajectory from Friday to Sunday reflects the same. Murder mysteries are not made frequently in India, Ittefaq has been welcomed by whodunit fans and has done good business. We expect the film to sustain over coming weeks.”
Ittefaq saw an encouraging response at the domestic box office. It minted Rs 16.05 crore at the cash registers in the opening weekend. The film also passed the Monday test by making Rs 2.25 crores. Hence, the total collection stands at Rs 18.30 crores on the domestic front for four days. Overseas, too, the movie has done well with collections of 1.3 million USD. This is with just three days in Gulf instead of the normal four. Although it’s only two days as Sunday hardly contributes in the Gulf. Despite losing one day’s business in the Gulf.
Ittefaq was already in plus thanks to big TV and OTT deals of Red Chillies. The theatrical acceptance has further added to the overall revenues.
Business from the major markets:
US / Canada-$290,000
Source: Trade Magazine